Imported from Digital Pi Video

Video Marketing 101 with Vidyard's Ian Hutchinson

Interview with Ian Hutchinson of Vidyard by Jeff Coveney of RevEgine

Video marketing has clearly begun to take charge as one of the more popular marketing platforms today. Five years ago, it was blogging that really took hold and now, videos are the new big thing. As technology and people continue to evolve, so do marketing tactics. They have to. Companies have to continuously stay ahead of the game in order to keep up with the ever-changing market, and today, that is video marketing. It is also fairly inexpensive and once a video is out on the internet, it generally will stay there unless the company itself takes it down. Video marketing allows companies to use videos to promote their business or certain products.