Imported from Digital Pi Video

The Importantance of Marketing Operations with Anna Bruning

July 06, 2015
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Interview by Jeff Coveney

Years ago, someone would look at you like you were from Mars if you said the word "marketing operations." Today, that terminology is still evolving, but the role is more important than ever.

Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. HubSpot Blog